2026 Conference Agenda
Together WE Build
Monday - October 19
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Check in, grab some coffee, and start to meet the other attendees!
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Moderator: Shantelle Cabir (Willis Towers Watson)
Speakers: Tom Bethmann (Layton Construction), Chrissie Davis (INCORAGE), Anna Lasso (California Department of General Services)
What will the construction market look like in 2027, and where will the greatest opportunities emerge? This panel brings together leaders from the private and public sectors to discuss the capital investment, development, and construction trends shaping California and the broader U.S. market. Panelists will share perspectives on public infrastructure spending, state real estate initiatives, multifamily housing development, project financing, workforce challenges, and emerging market opportunities. Attendees will gain valuable insight into the factors driving construction demand and the outlook for both public and private projects.
Tom Bethmann is a Director with Layton Construction, a nationally recognized builder and a member of the STO Building Group family of companies. With more than 30 years of industry experience, including 13 years with Layton, Tom has built a career spanning operations, preconstruction, and business development, giving him a well-rounded perspective on every phase of the construction process.
Today, Tom leads client development and preconstruction efforts for Layton’s California healthcare division, where he works closely with healthcare providers, design teams, trade partners, and regulatory agencies to plan and deliver complex healthcare projects. His operational background allows him to identify risks, evaluate constructability, and develop practical solutions early in the process, helping clients make informed decisions before construction begins.
Known for his collaborative approach and commitment to building strong teams, Tom is passionate about delivering successful projects and lasting relationships throughout California’s healthcare market.
Chrissie Davis is the founder and president of a value-based general contracting firm, INCORAGE, which stands for Integrity, Collaboration, Regularly Achieving Goals Effectively. INCORAGE focuses on multi-family housing including affordable housing. Chrissie has a civil engineering degree from LMU and a master's from Stanford in Construction Engineering Management. Before starting INCORAGE, Chrissie grew her last organization from a $30M in-house GC firm to a $100M powerhouse. They were named the 25th largest GC in Silicon Valley and the best multi-family general contractor to work for with fewer than 50 employees. In her career, she has constructed and rehabilitated over 3,000 units and managed over $1Billion of work in the Bay Area. INCORAGE is currently more than half women and almost three-quarters people of color. INCORAGE is slated to be a next-generation GC redefining collaboration and proving that values-driven leadership isn't just viable in this industry...it's essential to its future!
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Moderator: Misha Homara (Tricore Panels)
Panelists: Nick Colina (Anco Iron and Construction), Genevieve West (Howard Building Corporation), Juliana Choy Sommer (Priority Architectural Graphics), Roy Leyvas (RF10 Inspection)
Securing contracts is only the first step—sustainable growth requires the right strategy, relationships, and operational foundation. This panel brings together successful construction business leaders from general contracting, specialty contracting, and professional services to share practical approaches for winning new work, building strong client relationships, and expanding into new markets. Panelists will discuss business development strategies, procurement opportunities, teaming and partnership models, operational scaling, and lessons learned from growing successful construction companies. Attendees will gain actionable insights on overcoming common growth challenges, increasing competitiveness, and positioning their businesses for long-term success. Whether your goal is to secure larger projects, diversify your client base, or expand your company's capabilities, this discussion will provide valuable guidance from industry leaders who have successfully navigated the path to growth.
Juliana Choy Sommer is the CEO of Priority Architectural Graphics, a San Francisco Bay Area subcontractor specializing in architectural signage, environmental graphics, and wayfinding systems. As a woman leading a specialty construction firm in a traditionally male-dominated industry, Juliana brings practical insight into business growth, project delivery, client relationships, and the challenges facing small and diverse trade contractors. She is passionate about building strong teams, improving collaboration between general contractors and specialty trades, and helping women develop greater visibility and influence within the construction industry.
Roy Leyvas is the CFO and co-owner of RF10 Inspection and Pacific Meridian Construction (PMC), two Southern California companies he built from the ground up. With over fifteen years of leadership experience, Roy oversees financial strategy and day-to-day operations across both businesses, which he has guided through a pandemic, a recession, and shifting market conditions while growing each year.
Known for honesty, authenticity, and a sharp read on people, Roy leads by example and holds himself to the same standard he sets for his teams. He pairs instinct-driven decision-making with a disciplined focus on building durable, well-run organizations — and values genuine relationships and stewardship over status or recognition.
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Lunch at the Marriott is hosted by GovContractPros (GCP)
Strengthen the connections you already have and start building new ones over lunch!
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Presented by Secretariat
Speakers:
Brenda Radmacher is a sought-after construction attorney with 30 years of experience handling construction disputes, risk management, and transactions. Brenda is a Partner with Seyfarth Shaw, LLP’s Construction Practice Group based in the firm’s downtown Los Angeles office. Brenda is also a mediator and arbitrator serving on the American Arbitration Association’s panels including the Mega Projects Panel. Her practice focuses on risk management, dispute resolution, and advice and counsel for developers, owners, builders, and design professionals to find creative solutions to the challenges in the built environment. Brenda has been recognized as a leader in the legal field and the construction industry where she has been an authority on issues including delay and disruption claims, COVID-19 compliance, indemnity and risk transfer, impacts of technology use in the construction industry, and negotiation and litigation strategies. She also has experience in developing creative solutions for complex disputes including building collapses, water-intrusion and building envelope problems, civil and highway construction, and multi-family developments. Brenda also deploys her litigation background to draft stronger contracts and to assist in negotiation of deals for her clients in both the private and public arenas. Brenda brings a broad spectrum of perspectives from working on construction projects across the United States as well as internationally.
Meera Wagman, Managing Director
Meera Wagman has more than 25 years of experience in the construction industry specializing in providing independent expert services to owners, contractors, designers, and developers on complex construction disputes. She focuses on dispute resolution, delay and disruption analyses, productivity, scheduling, claims, cost analyses, project controls, construction, and project management. Meera has provided services across a wide range of industries, including heavy civil, oil & gas, infrastructure/transportation, power/energy, petrochemical, medical facilities, and vertical construction. She has consulted on many complex construction projects worldwide, including high-profile disputes such as the Panama Canal and the Burj Khalifa.Kelsey Bishop, Director
Kelsey Bishop specializes in providing independent expert advice on construction projects in programming/scheduling (delay and disruption), contract review, cost/damages, and productivity/inefficiency. Kelsey has a decade of construction industry experience specializing in dispute resolution, delay analyses, scheduling, claims, project controls, and construction and project management. In addition, she has experience reviewing and analyzing the feasibility and technical requirements of schedule updates.Kristina Pascoe, Associate Director
Kristina Pascoe has a background in civil engineering and specializes in construction scheduling and forensic delay analysis. Kristina has supported experts in resolving construction schedule and damages disputes for an extensive portfolio of projects. She has experience collaborating with clients, legal teams, and witnesses from the onset of claims through the completion of arbitration proceedings. -
Presented by Megan Shapiro (Radoslovich Shapiro, PC)
"The Pink Ice Cube: How Women Change Every Room They Enter"
Women make up just 11% of the construction industry, the "pink ice cubes" in a very large bucket. In this fast, funny, and unapologetic keynote, construction attorney Megan Shapiro shows what happens when we stop shrinking to fit other people's perceptions and start taking up the space we've earned. Through three true (and unforgettable) stories from her career in two male-dominated industries, including the day opposing counsel called her a "magenta parrot" on the record, Megan reframes every "you're too much" as someone else's insecurity, not your ceiling. You'll leave knowing that when women show up as their full selves, we don't just add to the industry. We make it stronger.
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Moderator: Joy Dow (Northwestern Mutual)
Panelists: Ryan Berry (Providence), Yuhi Kamimura (Prairie Capital Advisors), Gerri DeRubeis (CFO Mindset), Jean Bjork (Bjork Construction)
When growth is the goal, there’s a lot to consider when planning how to get there. This panel will explore how construction leaders evaluate risk when pursuing growth opportunities, expanding into new markets, and taking on larger or more complex projects. Panelists will discuss the key financial and operational factors that should inform decisions about when to grow, when to be cautious, how to balance opportunity with risk, and positioning your company for long-term success. The conversation will also focus on managing capital effectively, including financing growth, maintaining profitability, and preserving financial flexibility during changing market conditions.
Ryan Berry, Executive Director, Design & Construction Management of Providence Hospitals. Passionate and solution-driven director with 25+ years of experience in project management for leading healthcare organizations. Expertise includes construction oversight, client relations, and strategic planning. Proven track record of leading diverse teams and exceeding performance targets workflows while promoting a positive culture in fast-paced work environments. Adept at cultivating relationships with team members and multilevel stakeholders to drive organizational growth.
Gerri DeRubeis, CMA, CCIFP, CEPA, is the Founder of CFO Mindset, where she works with privately held, owner-led businesses and their teams to prepare for growth or transition. She specializes in exit planning, guiding owners — many in the construction industry — to build business value long before a sale is on the table, rather than scrambling to manufacture it in the final stretch. Her background combines two decades of financial leadership with hands-on advisory work, including mentoring high-growth entrepreneurs through Stanford University's LBAN Scaling Program.
Jean Bjork is the Owner and CEO of Bjork Construction Company, a WBE/ WOSM certified commercial builder based in the San Francisco Bay Area. With more than 37 years of construction experience, beginning her career as a welder, Jean co-founded the company in 1988 and today leads the business alongside her daughter Jessica Madrigal. Under her leadership, Bjork Construction has grown from a premier custom home builder into a trusted commercial, union construction company. Bjork Construction is a partner for Fortune 500 companies and influential clients, earning repeated recognition among the San Francisco Business Times’ Top 100 Women-Owned Businesses, the WBEC Pacific WBE Excellence in Growth Award, Regional Star Award, and Jean’s induction into the Alameda County Women’s Hall of Fame. A dedicated advocate for diversity, mentorship, and opportunity, Jean actively supports and advances women in construction through industry engagement, education, and community involvement.
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Presented by Trevor Skelly (GCP), David Mullis (GCP)
Owing the tremendous amount of regulatory changes occurring in the federal marketplace, staying abreast of these changes and advocating for your interests is arguably more critical than ever. In this session, GovContractPros (GCP) will discuss various advocacy methods, including federal register monitoring, Executive Order 12866 meetings, rule making comment writing, and agency and congressional engagement strategies to ensure that your voice is heard and listened to by policy makers. Participants will learn about actionable strategies and best practices to monitor policy changes and make an impact. This session will also present current and relevant regulatory rulemaking efforts including those at the SBA, for CMMC, and the “Revolutionary FAR Overhaul”. By attending this session, participants will learn the impacts of these proposed changes on their business and current efforts to influence changes in federal contracting.
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Presented by WCOE Resource Center and Contractor Compliance and Monitoring, Inc.
Hosted happy hour at Peohe’s on the beautiful outdoor deck before dinner.
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Hosted by Shames Construction
Dinner at Peohe’s within walking distance of the Marriott. Eat, drink, and relax with your new and old connections!
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Presented by Roger Kleckner
Your money can take you places! Learn how to make your money actually work for you and create a strategy to maximize your points, miles, and cash back.
Tuesday - October 20
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Hosted by The Barbour Group, Bjork Construction Company, and SR Diversified
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Every employee relationship follows a lifecycle, and understanding each stage is essential to protecting your business. This seminar will walk through the key phases of employment—from hiring and onboarding to compensation, performance management, discipline, and ultimately, termination. Attendees will learn practical strategies for complying with employment laws, documenting critical decisions, reducing legal risk, and handling difficult situations with confidence and professionalism. Whether you have one employee or hundreds, this presentation will provide actionable insights to help you manage your workforce effectively throughout every stage of the employment relationship.
Moderator: Tim Hix
Timothy is a Partner with Seyfarth Shaw, LLP. Timothy represents management in all aspects of labor and employment law in federal and state trial and appellate courts. He focuses on wage and hour matters and class, collective, and private attorney general representative actions. Timothy partners with clients to develop a hands-on approach to all employment related matters they may face, ranging from labor code violations, wage and hour violations, discrimination, and harassment. Clients regularly rely on Timothy’s years of experience for legal advice and counsel regarding all compliance matters related to California law. Timothy advises across a spectrum of industries, and understands the intricacies and nuances of each sector. For more than two decades, Timothy has worked with the pharmaceutical, manufacturing, and staffing industries. He brings considerable knowledge of how those industries work, the challenges they face in litigation, and the needs of the business operations.
Speakers:
Brittany Willis - An associate attorney with Seyfarth Shaw, LLP. She works with employers to resolve complex wage and hour law challenges, and develop sustainable, scalable practices that reduce long-term exposure. Brittney guides California employers through the growing complexity of California’s wage and hour laws. She helps clients proactively assess and audit their practices to mitigate risk and defends clients against single-plaintiff litigation, and class, Private Attorneys General Act (PAGA), and collective actions when necessary. Her practice also focuses on representing employers against discrimination, retaliation, harassment, and wrongful termination actions. Her litigation experience allows her to quickly identify exposure and develop practical, business-aligned legal strategies for resolution.
Liz Schulz is the Founder and Principal of People Amplified®, a boutique HR advisory and consultancy that helps companies build strong HR foundations and partners with organizations to strengthen performance, elevate leadership, and create cultures where people genuinely want to do their best work. With nearly 30 years of experience across Human Resources, Leadership Development, and Organization Development, Liz leads the firm with a blend of clarity, candor, and compassion that has become its signature approach.
Before founding People Amplified, Liz held senior leadership roles at Abbott Laboratories, Takeda Pharmaceuticals, and Baxter Healthcare, where she created and led recognized high‑performing HR teams, guided organizations through complex transformations, aligned strategic priorities with operational execution, and shaped cultures capable of sustaining high performance. These experiences form the backbone of People Amplified, a consultancy designed to help leaders navigate growth, change, and the human dynamics that drive organizational momentum.
People Amplified partners with organizations from emerging startups to Global 500 companies to deliver right‑sized, practical people solutions across four core service areas.
Strategic HR Advisory: Fractional HR leadership, organizational design, people strategy development, workforce planning, and trusted guidance on complex or sensitive people matters.
Tactical HR Consulting and Project Work: Fractional Talent Acquisition and HR, policy development, employee experience design, performance management frameworks, change management, and HR infrastructure build‑out.
Executive and Leadership Coaching: Coaching for executives & leaders, emerging leaders, and high‑potential talent, leadership assessments, and targeted development plans that accelerate growth.
Workshops and Team Development: Leadership workshops, leadership assimilation, team effectiveness sessions, and culture‑building experiences that strengthen performance and collaboration.
People Amplified is intentionally designed to meet clients where they are. Engagements range from short‑term advisory partnerships to longer‑term fractional arrangements, with options for project‑based consulting, executive and leadership coaching packages, and ongoing retainer relationships. This flexible model provides organizations with senior‑level expertise that is responsive, scalable, and tailored to evolving needs.
Liz holds a Bachelor’s Degree in Psychology from UCLA and a Master’s Degree in Organizational Leadership from Woodbury University. She is also a certified Executive Coach & Leadership Coach.
Today, Liz leads People Amplified with the belief that strong leaders, healthy cultures, and aligned HR & people systems are the engine of organizational success, and that with the right partnership, organizations can amplify what is possible.
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Presented by Arash Jafari
Artificial intelligence is no longer a future trend—it is a practical business tool that can help construction companies work smarter today. This hands-on workshop will introduce attendees to simple, readily available AI tools that can streamline daily operations, improve organization, automate routine administrative tasks, and enhance team productivity. Participants will learn real-world applications for managing emails, tracking action items, organizing project information, creating meeting summaries, developing proposals, and supporting business development efforts. Designed specifically for construction business owners and executives, the session will focus on easy-to-implement solutions that require little technical expertise and deliver immediate value. Attendees will leave with practical tools and actionable strategies they can begin using as soon as they return to the office, allowing them to spend less time on administrative tasks and more time growing and leading their businesses.
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Hosted lunch at the Marriott
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Presented by Giovanna Brasfield (Dr. G) - Brasfield & Associates

